5 mindset myths holding your business back

 Hello hello and welcome to Greedy Bitch, a podcast where groomers stop apologizing for charging their worth.  I’m your host River Lee, founder of the Savvy Groomer. 

Today’s episode is sponsored by the Price Increase Masterclass, a 6-module Masterclass where we teach you all about increasing your prices.

Let’s talk about today’s topic:

5 mindset myths holding your business back

Let’s talk about some limiting beliefs and how they hold us back.

What are limiting beliefs? A limiting belief is a false belief that a person acquires as a result of making an incorrect conclusion about something in life. 

For example: A person could acquire a limiting belief about their ability to succeed as soon as they struggle or fail. Their limiting belief could look something like, “Why try, I will simply fail like I always do.”

Limiting beliefs are toxic. They rob you of your confidence, talents and ability to share with others.

They are your mind’s way of saving you in dangerous or difficult situations before you learned how to cope or overcome them.

When you experienced an emotionally overwhelming situation, your mind looked for a way to shield and protect you.

Let’s identify your mindset.

Identify what your mindset is telling you. How are those beliefs limiting your potential?

Identify the feeling attached to your limiting belief. Anger? Sadness? Helplessness? Overwhelm?

When was the first time you felt this way? Where were you? What do you remember?

When you identify it, don’t brush it off. Sometimes you need to embrace being uncomfortable. Don’t be afraid to lean in and observe. 

“Whatever makes you uncomfortable is your biggest opportunity for growth.” -Bryant McGill

“An arrow can only be shot by pulling it backward. When life is dragging you back with difficulties, it means it’s going to launch you into something great. So just focus, and keep aiming.” -Anonymous

Let’s talk about 5 mindset myths holding your business back.

Myth #1 - In order to make more money, I need to offer more services.

Figuring out your profitability will allow you to know if you are charging enough per pet.

If you keep grooming pets but you aren’t making enough profit per hour, you’re going to burn out.

Grooming more pets in the same amount of time can lead to accidents, poor quality or bad customer service.

Myth #2 - My clients can’t afford my services.

You may be saying, “Increase my prices? My clients will leave. They can’t afford me. They flipped out over a $5 increase.

Let’s be honest. If people are choosing to leave you over $5, you’re not succeeding at creating good customer service and branding. The only people that leave over $5 are Walmart customers. If they chose you over price, make sure your business model fits accordingly.

Do your clients see value? And this is value beyond the dollar sign. If they see value, they are not as worried about the dollar amounts.

Myth #3 - If I don’t help, this dog/cat/client will suffer.

I understand that your heart is in the right place. I know you’re a good, kind, compassionate person, and I genuinely honor that. 

I want you to remind yourself that you are not the one who chose to ignore and neglect your furry friend. You are not the one watching that pet slowly become matted every day. 

If the client isn’t educated they need to be educated. That doesn’t mean you have to do it for free. Your time costs money, and it’s going to save that client a lot of money in the future by giving them that proper education. 

When you do groom this pet, it’s like buying a pet store puppy. If you give this person a break on price and groom their pet, then they’re just going to come back in 6 months or a year. You are continuing the cycle of abuse.

Myth #4 - Charging what I’m worth means I’m greedy.

If you want to groom for free there are lots of rescues and non-profits who will accept your time/donation!

Businesses are in business to make money. I cannot go into the grocery store to pick up a gallon of milk in exchange of brownie points.

Choosing to not plan your financial future means you will be a burden to loved ones or potentially live in poverty. By planning your financial future, you will be able to age with dignity and not be forced to groom while in pain.

Myth #5 - My client is the problem.

Assuming your client is an asshole or she’s a stuck up bitch isn’t going to solve the problem.

You attracted them, tolerated them and let this all happen. Why are you shocked?

Create better marketing, branding, policies and procedures. Attract better clients so you can replace the ones you don’t want.

Let’s create a business that supports your life, not a life that supports your business. 

If you guys are interested in learning more about the Price Increase Masterclass, be sure to check out savvygroomer.com/pimc. This is a 6-module Masterclass where we teach you how to formulate and implement your price increase so you can finally make money and grow your business.

Thank you all so much for listening to this podcast, 5 mindset myths holding your business back. Be sure to visit me at SavvyGroomer.com to see my current opportunities to work with me in growing your pet grooming business plus more free resources for you to learn. See you in our community on Facebook - Savvy Pet Professionals! As always, Happy Grooming