The Savvy Groomer was founded by River Lee, who helps pet professionals go from burnt out, broke, and broken to healthy, wealthy, and happy—building a business on their terms.

With over 15 years in the pet industry, River brings a wealth of experience. Before becoming a groomer, she managed doggy daycares, a pet sitting company, and worked as a dog trainer for a decade. She has successfully built and sold multiple grooming businesses, including:

• A five-employee storefront, grooming an average of 40 dogs a day using a membership model.
• A feline-exclusive mobile grooming business, where every cat was on a 4-week schedule, paying $100-$200 per appointment.

Now, River shares her expertise through group mentoring, coaching, and education, helping groomers design businesses that support their goals and lifestyles.

🐾✨ Learn more about River here.

The Savvy Groomer Circle ($100/month) gives you access to exclusive resources, expert guidance, and a supportive community to help you grow your grooming business. It’s perfect for those who want structured learning, group support, and valuable business insights.

The Savvy Groomer Inner Circle ($250/month) includes everything in the Circle plus direct 1-1 texting access to River with River in Your Pocket (currently in beta). This is ideal for those who want personalized, real-time support for their unique business challenges.

Not sure which one is right for you? If you want community and resources, the Circle is a great fit. If you need more hands-on, direct guidance, the Inner Circle is the way to go!

No, this is a monthly recurring subscription that will be automatically billed each month until you cancel.

To cancel, log in to your account, go to your profile > billing, and select the membership you’d like to cancel. Cancellations must be done by you, and we are unable to process them on your behalf.

If you run into any issues, feel free to email us at savvygroomertech@gmail.com.

Yes! You can upgrade from the Savvy Groomer Circle to the Inner Circle at any time to unlock 1-1 texting access with River in Your Pocket. To upgrade, simply cancel your current membership and purchase the new one. You'll continue to have access to your current plan until the end of your billing cycle, but we do not offer credits or prorated adjustments when switching between memberships.

Absolutely! If you decide the Inner Circle isn’t the right fit, you can cancel at any time and rejoin the Savvy Groomer Circle whenever you're ready. You will retain access to the Inner Circle until the end of your billing cycle, but there are no credits or refunds applied when downgrading.

Possibly. The Savvy Groomer Circle is a dynamic membership, and benefits may evolve over time as we add or remove features. Any changes will always be communicated in advance, allowing you to decide whether to continue or cancel your membership.

We announce all updates via email (SavvyGroomerTech@gmail.com) and in the Circle Student Portal to keep you informed.

Yes! You can cancel your membership at any time.

Important: You must cancel at least 48 hours before your next billing date to avoid being charged for the next month. No refunds or exceptions will be provided once a payment has been processed.

To cancel, log in to your account, go to your profile > billing, and select the membership you’d like to cancel. Cancellations must be done by you, and we are unable to process them on your behalf.

You will retain access to your membership perks until the end of your current billing cycle.

If you run into any issues, feel free to email us at savvygroomertech@gmail.com.

River in Your Pocket is an exclusive 1-1 texting perk available only in the Savvy Groomer Inner Circle. It gives you direct access to River via WhatsApp, so you can get real-time support, advice, and guidance for your grooming business.

💬 How It Works:

• Available only on WhatsApp (no other messaging platforms).
• Response times range from 48-72 hours, depending on availability.
• Messages may be answered in different time zones, so response timing may vary.

This feature is currently in beta, meaning we’re testing and refining it to make it even better for Inner Circle members!

Once you join the Savvy Groomer Circle, you’ll receive an email with instructions on how to access all your perks, including:

• The Circle Student Portal – Your hub for all resources and content.
• Private Facebook Group – Connect with other members and join discussions.
• Live Trainings & Q&A Sessions – Participate in exclusive learning sessions.

Be sure to check your email (including spam/junk folders) for your welcome message. If you need assistance, email savvygroomertech@gmail.com.